While the VOC is found by listening to the external customers, the VOB is found by listening to the internal
customers.
Internal customers are found in wide varieties. In today’s world, one of the important internal customers provide business
requirements regarding risk and compliancy.
VOB is determined by all internal stakeholders involved. The criteria is similar to the VOC: the requirement is added
value.
The procedure for collecting the VOB can be similar to the VOC, only then targeted at the internal stakeholders.
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